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First Choice Left Side Model 12

"I never dreamed of being as successful as I have been. I went into this with no salon experience, but the teaching, education, and support was and still is wonderful. There's a great feeling of security being part of a "brand name". The stylists love to see the TV ads, the billboards, and hear the radio. Retaining staff is important and easier with Regis behind us".
- Linda Keane, 3 First Choice Haircutters, Prince Edward Island

The passion is contagious!

First Choice Haircutters has come a long way from an entrepreneur’s dream in 1980. Starting out as a single salon in London, Ontario, First Choice Haircutters has rapidly grown to over 400 locations across North America. With the stability of super-strong ownership and a chain-wide commitment to quality, First Choice Haircutters will continue to grow and provide friendly, professional and affordable haircare for the whole family for years to come.


First Choice Haircutters is an integral part of Regis Corporation, the world’s largest and most profitable haircare company. Regis operates more than 12,000 salons around the world and boasts system-wide sales of over 2.4 billion dollars.


Mission statement

To be the best salon chain, always providing our customers with friendly, affordable and professional haircare – guaranteed.